WELCOME BACK TO THE GARAGE
The Garage is entering a new era — one that honors its 90s DNA while opening the doors to fresh creativity, rotating pop‑ups and renewed community energy in the heart of Harvard Square.
OLD‑SCHOOL COOL. NEW‑SCHOOL VIBES.
For decades, The Garage has been a cultural landmark where people discovered music, met friends, wandered after class and stumbled into something unexpected.
Today, the building is being reactivated, refreshed, and re‑energized, creating a home for longtime favorites and new experiences throughout the space.
EXPLORE WHO’S HERE
SHOPS +
EATS
GROUND FLOOR(ish)
SECOND FLOOR(ish)
CLASSES + EXPERIENCES
GROUND FLOOR(ish)
SECOND FLOOR(ish)
Tuck’s Arcadium (Early 2026)
TOP FLOOR(ish)
THE GARAGE'S LATEST LINEUP:
A mix of legendary locals powering up Harvard Square’s one-of-a-kind spirit
Fresh + familiar permanent tenants adding new flavor to the mix
A rotating crew of second-floor pop-ups serving creativity, discovery and a side of nostalgia
WHAT’S HAPPENING NOW
WHAT’S HAPPENING NOW
THE STORY’S STILL UNFOLDING — STAY TUNED FOR THE NEXT LEVEL UP.
SECOND FLOOR POP‑UPS
UpNext is curating a rotating mix of independent brands, makers, artists, and small businesses that tap into the spirit of the Square. Bold, quirky, experiential + fun for all.
Follow the ramp or stairs to the second floor to explore what’s new. The mix evolves often, so each visit brings something different.
Want to join the pop-up crew? Apply now.
A NOD TO THE ‘80S & ‘90s
The Garage has always had a vibe. A mash‑up of music culture, counterculture, and youthful energy. As the building evolves, we’re honoring that era with playful new concepts packed with throwback twists.
Think of it as your favorite hangout spot…reimagined for today.
SHOP SMALL → PARK FREE:
Spend $25+ at participating shops inside The Garage and get 3 hours of free parking in the Harvard Square Parking Garage, on us.
It’s our way of making it easier to stay awhile, explore more, and discover everything The Garage has to offer.
HOW IT WORKS
SHOP SMALL
Make a $25+ purchase at a participating shop inside The Garage.GET VALIDATED
Receive a parking validation voucher at shop checkout.PARK FREE
Enjoy 3 hours of complimentary parking in the Harvard Square Parking Garage.
PARTICIPATING SHOPS
Limited-time offer. $25+ purchase required. Up to 3 hours free parking (a $32 value) in the Harvard Square Parking Garage. Participating shops subject to change.
SHOP SMALL → PARK FREE →
SHOP SMALL → PARK FREE →
LOCATIONS + WAYFINDING
The Garage (JFK Entrance)
36 JFK Street, Cambridge, MA
Harvard Square Parking Garage
20 Eliot Street, Cambridge, MA